Our founder Mar De Carlo was one of the first baby planner pioneers and first to launch a book,
“The Baby Planner Profession: What You Need to Know.” In addition, Mar was the first to create and introduce an international Baby Planner Certification program in English, Spanish, French and Portuguese.
What is a Baby Planner?
A baby planner is a pregnancy and postpartum coach. They meet with expecting and new parents and offer education, resources and support so that they can make informed decisions. They may also recommend products, resources, services, support and additional education for their clients.
Baby Planners empower expecting and new parents to make the right decisions for themselves and their babies by offering support and education in a non-biased fashion that is tailored for meeting the unique needs of each individual family during preconception, pregnancy and beyond. “Some expecting parents may want to know the differences between a Bradley, Lamaze, and HypnoBirthing class, while other parents want to know if they should use a birthing or postpartum doula. Some expecting parents want help with choosing products for their registry, while others want to do the research for themselves. What is important is that a baby planner does not assume what a client needs and tailors their services based on each client’s specific situation.
Baby planners may work with expecting parents throughout the entire duration of their pregnancy, postpartum or may meet with them for just a few sessions.

HOW THIS PROGRAM WORKS
ONLINE INSTRUCTION
All of our courses are taught online and internationally. All you need is Internet access to login and be part of each class.
SELF-DIRECTED: All sessions are pre-recorded, and you are given access to the new modules as you complete each one. You will email your instructor or attend a weekly/monthly conference-call with the instructor, as needed to ask any questions you may have.
This course is primarily self-directed with live support calls provided as needed when questions are submitted.
Course Deadline: Participants have one year to complete the course from the date of enrollment.
Certification Requirements: Participants must complete all course requirements which include completion of assigments, final project and practicum work. More details of our course requirements can be found in our course terms and conditions upon enrollment.
The International Parenting Institute™ (IPHI), a leading health educational organization, becomes the first accredited organization to offer an online baby planner certification program in 2009 providing integrative tools and solutions reshaping its’ focus to include services to support expecting and new families navigate the world of pre-conception, birthing options, postpartum options, parental care, newborn care, breastfeeding options and much more in order to honor and assist the physical and emotional wellbeing that expecting and new families go through during their journey.
You will learn :
Our online baby planner certification courses offer participants a complete business and career package.
You will learn:
As the Baby Planner industry first emerged in 2008, it was an industry and service that was focused on supporting expecting and new families navigate around the world of baby products. Mar De Carlo, IPHI’s founder, who has an incredibly diverse background with extensive professional training and experience, saw the need and importance to challenge the baby planning industry by reshaping its’ focus to include services to support expecting and new families navigate the world of pre-conception, birthing options, postpartum options, parental care, newborn care, breastfeeding options and much more in order to honor and assist the physical and emotional wellbeing that expecting and new families go through during their journey.
Mar founded the International Academy of Baby Planner Professionals and consequently laid the industry’s professional foundation by introducing the baby planner industry’s first professional book and certification program in 2009, as at the time, no established professional training existed to qualify baby planner professionals with a scope of practice, boundaries of practice, code of ethics etc.
In 2010, Ana Maria Anselmo, one of Mar’s first Baby Planner graduates joined the IPHI to support teaching and expanding IPHI’s Baby Planner program in Brazil.
In 2021, with the support of Ana Maria Anselmo, the first Portuguese book for Baby Planner professionals was launched.
Besides the significant contributions Mar has made to the baby planner industry, it is important to note that the content included in our Baby Planner program is not made up by Mar on her own. While Mar pioneered an expanded approach to Baby Planning and while Mar has over two decades of extensive professional training and experience which includes over 30 certifications, she along with her team, have compiled a wealth of evidenced based research and science that is not just based on theory but also practical application. During their learning journey, students of our Baby Planner program have an opportunity to apply and practice what they learn.
While our program introduces and includes a wealth of reliable and credible information from various experts and resources that tie to pre-conception, pregnancy and postpartum, students learn about the professional world of coaching and how to excel at coaching and consulting. It is one thing to know baby planning and it is another to be a successful coach/consultant and business owner. So apart from offering comprehensive evidence-based baby planner education, our program also includes comprehensive evidence-based coaching education and business education.
Because our founder, Mar also has a diverse professional background and experience, she is able to look at the baby planner industry from different angles always allowing her to bring a new and fresh perspective to our program and students. This is what also gives IPHI an advantage in our curriculum development. Mar never stops learning. She consistently participates in new programs, collaborates and learns from experts, her faculty and continuously updates our program.
IF
✓ You are truly passionate about helping clients in the most holistic powerful life changing way with proven positive and healthy long term solutions
✓ You want to learn from an experienced, highly talented faculty who provides students and graduates with a wealth of support
✓ You are inspired by a holistic evidenced based comprehensive and life changing curriculum that has trained doctors, midwives, naturopaths, pharmacists, behavioral therapists etc.
✓ You are committed to building a solid business that you’ll be proud of
✓ Your views and philosophies are holistic, integrative and you want to help empower families to do what is best for THEM using a customized approach
✓ You resonate with a Team Led approach
✓ You see solutions rather than problems
✓ You love working within a community of professionals who uplift and empower each other
✓ You care about high quality standard certification process and value the strength of the organization that has been well established since 2009 …
Then, International Parenting & Health Institute is right for you!
Benefits of Certifying Through IPHI
Graduate From a Credible Educational Institute
IPHI remains the industry leader in parenting and health education. We are the first organization to pioneer and introduce a holistic team-based approach and integrate a variety of valuable subjects to each of our programs. We have a great reputation, strong standards and with our certification logo you can feel proud.
Receive Training by a Well-Established Talented Experienced Life & Business Strategist, Pioneer & Accomplished Parenting & Health Master
IPHI’s founder, Mar De Carlo is also the founder of the Association of Professional Sleep Consultants, International Academy of Baby Planner Professionals, Business Sanctuary and Physical Awakening Yoga School. She has a wealth of training and experience, over 27 years and is known for her creative, cutting edge and integrative approach connecting and bridging systems in a variety of industries across the globe that have transformed thousands of lives in 65 countries. She has developed high quality level curriculums and educates and train professionals to start, expand and grow businesses that transform lives through a unique holistic integrative approach which she introduced and pioneered to all the companies she has founded. This includes supporting professionals to personally develop and overcome challenges while accomplishing their business, personal and financial goals. Clients enjoy working with her because of her strong optimistic mindset, boundless energy, practical solutions and empowering holistic approach that has been proven effective and long term. Doctors, Naturopaths, Midwives, Nurses, Lactation Consultants, Behavioral Therapists are just a few examples of the many professionals, Mar has trained. In addition, she is also highly skilled with professional industry standards, scope and boundaries to practice and business mastery. Many have been so inspired by Mar that they have gone on to follow in her footsteps.
Rest Assured From Our Proven Track Record
IPHI has over 3000 international graduates in 59 countries around the globe who have completed our programs, preparing them for a rewarding and transformational career. Our programs are offered in 10 different languages.
Get Educated by a Highly Skilled & Talented Faculty
Our talented faculty has a wealth of experience, training and professional mastery in their field in addition to providing a wealth of support and mentorship to our students and graduates.
Gain Professional Mastery from Industry Experts
IPHI provides the most comprehensive training like no other. Each of our certification programs have introduced subjects and perspectives that have been life changing for our participants and the clients they work with.
Business Mastery and Personal Development
IPHI provides includes comprehensive business training to support your professional development and health and lifestyle tips for to support your personal development so you can show up most powerfully for your business.
Benefit from Mentorship, Support Calls and Group Forums
We offer an incredible amount of support. We have maintained a high reputation for the quality of support we provide our students and graduates through mentorship, support calls and group forums.
No Annual Membership or Licensing Fees
We follow reputable certification industry standards and do not charge licensing fees to maintain our certification. Rather we support your continued education by requiring you to renew your certification every two years so that you stay up to date with the latest research and education. The only fee is a small application fee.
We are proud to be known as the first organization to:
Introduce the first Baby Planner certification program in 2009 to the Baby Planner professional industry and authored the first baby planning book to the Baby Planner industry titled “The Baby Planner: A Guide to Becoming a Baby Planner and Starting Your Own Business.”
Introduce the first Holistic Pregnancy & Child Sleep Consultant Certification in 2011 to the Child Sleep Consultant industry and Integrative Adult Sleep Coach Certification in 2015, training professionals and raising an incredible amount of awareness to vital subjects that, at the time, were not being considered or evaluated as part of the child sleep consultant-client relationship. This led us to introduce our Holistic Science of Sleep Method for Adult & Child Sleep.
Introduce and launch an Eco-Maternity Consultant & Greenbirth Educator certification program in 2010, expanding coaching professionals knowledge and skillset for non-toxic living.
Introduce and launch an integrative Pre-Post Natal Nutrition Coach Certification program in 2013, expanding coaching professionals holistic nutrition knowledge and skillset for working with clients throughout pregnancy and postpartum.
We have a very different approach and philosophy toward the standard mainstream roles and definitions professions such as “Baby Planner” and “Sleep Trainer”, “Adult Sleep Caoch”,“Nutrition Coach” “Eco-Consultant”. We believe in highly integrative, team based and holistic approaches that are very comprehensive, on the cutting edge and based on our founder 27+ years experiences in the industries health, fitness, yoga, parenting and business. We consider each client’s unique needs and meet them where they are at.
We are an accredited educational parenting and health institution represented in 65 countries.
We have a talented faculty team.
We offer continuous support via member support calls and a private online group for current students and graduates that you can access at any time.
We update our courses regularly and require our graduates to pursue their continuing education in order to maintain an active certification.
Once you officially receive your certification and maintain it, you receive a lifetime of program updates so long as you keep your certification active and renew it every two years.
Yes.
We accept Visa, MasterCard, American Express, Discovery, PayPal, bank transfers and checks.
The International Parenting & Health Institute is an International Organization and so all of our courses are recognized in all countries, provided the profession isn’t regulated by law in your country.
On average we find most students spend between 5-6 hours per week. Many of our students work full-time jobs and find it quite convenient to take an online course that is recorded and available to be listened to at any time day or night! However, we do not encourage rushing through our programs. In fact we motivate and inspire our students to learn in a stress free enviornment and in a way they can take their time to properly absorb and apply the information they are learning. This is why we provide our students a one year course deadline and a one time three month complimentary extension if needed.
1 payment of $1,195 or 4 monthly payments of $325
To be eligible for our certification program, you must complete our enrollment form, agree to our terms and conditions and must have a high school diploma or GED.
In order to qualify for our certification, you must complete all required assignments and final project. Before receiving your certification, you also need a cardiopulmonary resuscitation (CPR) certification and proof of business insurance.
Your investment for our entire program includes our online curriculum, private community, a designated course instructor, support calls and bonus business training, Sleep Consultants with their own business can price their services anywhere from $75-250 an hour. If you work full time, you have a potential of earning six figures and if your work part-time, you can easily earn back your tuition investment ten fold. Of course commitment, discipline, focus and motivation are necessary to achieve these financial results, but the opportunity is available and we’re here to support you every step of the way throughout your learning process.This is why we do not offer a course discount. The return on your small investment is a great one, not only financially but for your personal educational growth as well.
Mar De Carlo E-RYT, RYT 500, RPYT, YACEP (health, life and business alchemist) is an international entrepreneur and the founder of Mar De Carlo Enterprises representing several global companies including:
She has completed a multitude of certifications programs and has over twenty five years experience, coaching, managing and training.
Mar is known for her creative, unconventional, cutting edge integrative approach connecting and bridging many systems and approaches in a variety of industries that have touched thousands of lives throughout sixty-five countries around the world.
Mar has developed high quality level curriculums and educates and train professionals to start, expand and grow businesses that transform lives through a unique holistic integrative approach which she introduced and pioneered to all the companies she has founded. This includes supporting professionals to personally develop and overcome challenges while accomplishing their business, personal and financial goals. Clients enjoy working with her because of her strong optimistic mindset, boundless energy, practical solutions and empowering holistic approach that has been proven effective and long term. Doctors, Naturopaths, Midwives, Nurses, Lactation Consultants, Behavioral Therapists are just a few examples of the many professionals, Mar has trained. In addition, she is also highly skilled with professional industry standards, scope and boundaries to practice and business mastery. Many have been so inspired by Mar that they have gone on to follow in her footsteps.
Mar has worked for a number of companies successfully fulfilling various roles that led her to entrepreneurship.

Her creativity and zest for learning and growth led her to successfully develop a multitude of transformational international professional online training certification programs in the fields of pregnancy, parenting, health, business, yoga and dance industries that integrate all aspects of life and holistic living.
She has overcome countless challenges throughout her life; using each as stepping stones to not only form the person she today but to also help others overcome their challenges in the most practical, realistic, and transformative way.
Mar has been interviewed and published in a number of publications such as US News & World Report, has made a variety of television appearances including Good Morning America. She has also served as an SBDC small business adviser and a board member of the Fairfax Chamber of Commerce.
She enjoys advising and coaching businesses and entrepreneurs, expressing herself through a variety of artistic avenues and developing top-notch curriculum programs providing the ultimate learning experience including a powerful gateway for personal, spiritual and social growth.
Our Baby Planner Certification program provides you with the knowledge, tools and skills you need to help others in a long-term, transformative and profound way, while supporting your personal and professional growth.
We’re proud of this one-of-a-kind professional training program, and we feel you will be too.
We understand how important it is to receive a worthwhile and meaningful return on your investment. That is why we commit ourselves to go above and beyond to support you in the best way possible so you are prepared to launch and maintain a strong business with the confidence, education and motivation necessary.
Your investment amount for the entire program includes our comprehensive online curriculum, private community, a designated course instructor to support you and bonus business training via emails and live support calls.
In addition, coaches with their own business can price their services anywhere from $75-250 an hour. If you work full time, you have a potential of earning six figures and if your work part-time, you can easily earn back your tuition investment ten fold. Of course commitment, discipline, focus and motivation are necessary to achieve these financial results, but the opportunity is available and we’re here to support you every step of the way throughout your learning process.
The return on your small investment for our course tuition provides you a great opportunity to support a professional career, educational growth and personal development in a life changing way.
“Mar is, in my educated opinion, the world’s most informed, inspiring and professional Baby Planner today! Sitting under her amazing tutelage and being apart of her interactive course is the ultimate place to be if you are pursuing a career as a maternity consultant. You will come away from this experience with every tool necessary to succeed and thrive in this exciting and growing field.”
Jenni June
2012 Baby Planner Certification Graduate
“My journey at IPHI began June 2012, after coming across Mar’s book- The Baby Planner Profession. I have a BA in Finance and have been working in the Banking industry for a little over 8 years. At that time of enrollment to IMI, I was approximately 7 months pregnant with my second son and decided then to begin a new career. I know, I know, I’m a dare devil, but I call it- my calling. Mainly because ever since I can remember, I always had that feeling that I was destined for something more.But couldn’t figure out what it was – until I gave birth!
Being a soon to be be graduate and being personally mentored by Mary, has been a joy and beyond. Through the Baby Planner Certification program, I have gained the knowledge and expertise to begin my own company. Wow- my OWN company!!!! I love that. Also, that I will be able to make my own schedule and watch my children grow up. Which can’t get any better than that! Well, I’m lying. Helping future parents become prepared for their own transition and journey into parenthood, and encouraging and building on their intuition is also a huge plus.
I currently live in Brooklyn, NY with my fantastic husband and 2 beautiful, full of life, boys.
Living in NYC-the place that never sleeps- is just that! Everyone is on work mode ALL THE TIME. They want what they want now, this second, and if they can’t get it that minute, it isn’t worth it and they go to the next topic. Well at least that was me.
This was my main problem- to learn to CHILL OUT!
Mar helped me by reassuring me that a successful business takes time. It’s not a one night wonder. Like Mary says, it’s your child that you gave birth to and you have to properly take the time to nurture it so it can grow.
Mar and her program has taught me just that. To relax ( especially since I was 7 months pregnant). That time isn’t going anywhere, and it’s ok if I can’t get something done this specific minute.
In addition, Mar personally has guided me with advice from my logo design, helping me find a lawyer and insurance company to protect me and my business, to just a simple Congratulations on your beautiful boy Carolina! By the way, Mary and I were a month a part from delivering our beautiful boys, which I thought was a great bonding experience for her and I.
In addition, not only does Mary ALWAYS respond to my many many emails I send her, that same day, she is always genuine, sincere, and always willing to help with any question I have.
So thank you Mar and thank you IMI for giving me the education, empowerment and most of all support and resources for opening my own Baby Planning business.
Best regards,
Carolina Romanyuk, Baby Planner and Sleep Consultant
“I had been in the infant and maternity industry for years and knew that I wanted to become a Baby Planner. However, it wasn’t until I was introduced to Mar Oscategui and the International Maternity Institute that I felt comfortable moving forward with my goal. It was the credibility her courses provided to the role of Baby Planner and and the foundation business training reinforced that allowed my dream career to come to fruition. I currently have my certification in Baby Planning and Greenproofing and look forward to starting the Sleep Consultant course this Spring. I now have the most inspiring and fulfilling job I can imagine!”.
Annie Mullens
2011 Baby Planner Graduate and Greenproofer
”I picked up the stress management coach from the maternity institute, for a very important reason: my sister (who has depression), and off course for my customers too. Additionally, I am taking the baby planner certification. The courses have shown great success, as I try to implement what I learn into my work, but the most importantly it has helped my sister to slowly walk out from her depression ………I strongly recommend the maternity stress management and baby planner course. The education has been ideal to build my business, as my business is about dealing with people’s health, stress, emotions, and confidence. I will continue to explore more with maternity institute to build up my brain with more knowledge. Thank you Mar! Thank you Maternity institute! God Bless!”
Yvette Chiang 2012 Maternity Stress Management Coach & Baby Planner Graduate
“I love being a baby planner !
Being a baby planner is helping moms and dads during conception, pregnancy and baby’s arrival by giving them customized information and support them to make the best decision for them. The IPHI-IABPP Baby Planner 16 week program is the best way to learn all the answers to formulating a baby planner business and career. Since I’ve started my course, I’ve learned a lot about maternity, babies but also business; very useful business notions that guide you through to build your own baby planner company. We’ve been studying a variety maternity subjects that I am really happy to know better as a baby planner but as a mommy too. The classes are easy to attend on the Internet and well organized. You can also share ideas and tips with others baby planners-to-be. Homeworks are useful and helpful. Ms Oscategui is really easy to reach, flexible and very professional. She really knows her stuff.
I can’t wait to begin my Green Proofer course. Baby Planner It’s a good certified profession that can help you become the mompreneur you’ve always dreamed of. Vamos Mamas !”
Marie-Pier Villeneuve
Baby Planner, Quebec
“Mar has been the best connection I made during the year 2011 and to meet her has been a great present for me and for my business. She made me open my mind and my eyes and now it is clear that my way will be that of supporting and helping women in becoming conscious and happy moms.
Her guide has always been so stimulating and supportive and I really hope to be as good as her with my future clients.”
Michela Fratus
2011 Baby Planner and 2012 Maternity Stress Management Coach Graduate
To remain IPHI recognized, and to continue receiving the benefits of an IPHI trained professional, students are required to maintain a standard of professional development measured every two years after receiving your official certification.
This consists of 3 easy steps:
Step 1: Earn 25 Professional Development Credits every two years (continuing education credits/CEUs) Professional Development Credits can be acquired many different ways, such as, attending seminars or conferences related to professional development in the maternity industry, participation in webinars that offer educational classes, writing book reports, completing case histories, etc…. 1 hour = 1 professional development credit
Step 2: Be covered by current liability insurance if your country or state requires it.
Step 3: Complete and submit the IPHI certification renewal form which includes a processing fee of $75.
We are excited to meet you and we look forward to supporting your professional journey.
PO BOX 996, Ojai, CA 93024
Phone: 415-754-5277
Fax: 805-372-1510



